Driving Growth: How MTRWESTERN Optimizes Charter Sales with Portico

In today’s fast-paced transportation industry, data isn’t just a collection of numbers—it’s the key to unlocking smarter strategies, optimizing operations, and exceeding customer expectations. MTRWESTERN, a leading motorcoach operator, is embracing data-driven decision-making to stay ahead of the curve. And at the heart of their transformation? Portico.
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Tracking Charter Sales Performance with Portico
In a recent video, Alicia Reinhard, VP of Business Planning at MTRWESTERN, shared how the company is using Portico’s powerful data tools to drive success. With Portico’s comprehensive sales dashboard, MTRWESTERN can:

• Monitor key metrics like booking trends, revenue targets, and charter sales pacing in real-time.
• Empower their Sales team to make informed decisions based on accurate, up-to-the-minute data.
• Identify new opportunities for growth and fine-tune business strategies for greater success.

 
A Game-Changer for the Future
MTRWESTERN’s transition to Portico has enabled seamless integration with their new operating system, The Bus Network (TBN), creating a streamlined approach to business intelligence. While implementing new technologies always comes with challenges, the team at MTRWESTERN recognizes the long-term benefits of data accessibility, efficiency, and strategic decision-making.

​At Portico, we’re thrilled to be part of MTRWESTERN’s journey, providing data solutions that fuel success. By delivering a single, trusted source of business insights, Portico helps industry leaders like MTRWESTERN navigate change, optimize performance, and drive measurable improvements.

Quote:
"We can look at our data, measure it, and make data-driven decisions that have a positive impact on the business today and in the future.” - Alicia Reinhard, VP of Business Planning​

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