Are you prioritizing Charter Quotes?

Are you prioritizing your charter quote activities? 

Most organizations realize that repeat customers are the best source of business. But did you know there are other factors that will impact sales?  Our research shows a clear difference in the lead source.

One of the most common considerations is the explosion of website shopping.  This convenient, 24 hours, 7 days a week option opens the door to hundreds of new customer opportunities. In fact, a vibrant digital marketing and web presences is no longer a "nice to have" but an essential success factor for fast growing operators.  However, knowing how to prioritize those inquiries is equally important.  Our research has found most operators' experience a 2x to 3x advantage when processing inbound phone calls over the more passive website inquiry.  

Here is a study of 1500 quotes that was recently conducted by Portico.  Notice that pure website requests close at a rate of 23% versus customers that choose to call or provide a direct email request.   

RECOMMENDATION: Track your lead source! 
Install practices to track where your leads are coming from and how you prioritize the processing. Help your sellers' work deals that have the highest probability of close first, then work on the other opportunities. You will not only win more business, but you will help improve the morale of your team! 

Want help analyzing your quote performance? Let’s talk!

Contact Us!

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